Introduce yourself and what you do. But you’re bound to get some bites! Illustrations done by the amazing Katie Lukes. Give them an enticing reason to work with you. Moreover, don’t assume influencers and their managers won’t be able to identify a cut and pasted email when they see one. Step 1: In this initial step you just have to create an account in Influenex which will make you to access different types of influencers. Before you start your influencer outreach, set some time aside to learn about them. If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. For influencers that have not listed an email address for business related matters (or other inquiries), then it’s pretty safe to go ahead and send them a DM. Simply put, they may perceive you as disingenuine.First of all, by sending influencers the same message, you’ll struggle to convey your understanding of their content and audience. Reaching out to 10 influencers or less. Take advantage of influencer marketing today, and … If you’re struggling to get a reply from influencers you have messaged, consider whether or not you’re making any of the following three common mistakes that businesses tend to fall victim to. What Not to Do. The last thing you want is for your email to end up in an influencer’s junk mail. THE ‘ABOUT’ AND THE ASK: Better to keep this short, simple, and to the point, and make your ask clear. Daniella is a marketing professional who specializes in business development and advertising sales. When EA launched the highly-anticipated Star Wars: … Here are some tips to increase your success: Make sure you’re emailing from a professional-looking address with a … There are lots of resources for finding relevant blogs (like. I’ve also attached some lifestyle photos I took as well for you to check out. Personalize your email to every blogger you email. makes us feel special and makes you seem more like a person as well! This will help get your product in front of people who are more likely to be interested in it, and is also more likely to pique the blogger’s interest. Being friendly and inviting. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. A great influencer company that can help you approach content creators about promoting your products is Social Elite. “Should I send them an email or a DM?” This is one of the first questions to consider when attempting to connect with an influencer. After all, if the content about your product is perceived as inauthentic, trust will break down and could have a negative effect on both you and the influencer. Influencers typically want to promote products and causes they genuinely believe in or use. It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you have but then, radio silence. In order to increase your chances of getting a response from influencers, you want to ensure your message is concise. Bloggers you work with really are your brand advocates. In many cases, brands use ineffective messaging when trying to approach influencers, which hinders their chances of receiving responses. Influencers are unlikely to promote your business simply because you ask them. There’s hope! To have the best chances of success with your influencer partnership, here are a few important steps to take. I ended up offering them their pick of 5 art prints free of charge to use for the post and, of course, that we would share the post on our social channels. In this article, you'll discover six steps to running an effective influencer program for your business. ❸ Invite them to become a brand ambassador. When trying to get in touch with a new influencer, it’s alright to use certain elements of an email or DM you’ve sent to another influencer in the past. FRIENDLY INTRO: Introduce yourself and what you do. Forty percent of users on Twitter admitted to buying a product after seeing a tweet from an influencer about it. comfortable or personal or too joke-y (jokes sometimes don’t always translate well through email). Thank you! request a meeting). While it’s important for an influencer to understand what your product is, they don’t need to read several paragraphs about it in your first DM or email. When it comes to influencer marketing, there’s a fair bit of screening you need to do before you make the initial approach. This will benefit the influencer as they’ll be exposed to a much larger audience and a … You can offer them a gift. But others require a little detective work. JAKE PAUL’S “FINANCIAL FREEDOM” IS A SCAM. Simply work with your influencer to create a custom promo code that includes both of your brands in the hashtag, ask they use it for their posts with the specific products that you’ve given them, and have them link the posts back to you. Very often, email providers flag emails with links from unknown senders as ‘spam mail’. Product-based content. If your subject line isn’t interesting, the influencer or their manager may not even open your email. Earlier this month, I published an article on how to leverage a large Instagram account to build a lucrative career. Before you start your influencer outreach, set some time aside to learn about them. what you’re going to offer to the blogger. Your subject line is the first thing an influencer will see when they receive your email, which is why it’s so important to make it compelling. For bigger blogs with a list of editors and content managers who run the site, try reaching out to a few of them first vs the head honcho. Don’t bait-and-switch your influencers and ambassadors. Here, a question could work well (eg. I’m not gonna say that if I see a “you’re” used wrong or spelled “yuo’re”, I’m going to be less inclined to read your email…but if I see a “you’re” used wrong or spelled “yuo’re” I’m going to be less inclined to read your email (which is also great dating advice. How to Work with Influencers Step 1: Find the Right Influencer. Interested in working with social influencers to promote your product? Your subject line is the first thing an influencer will see when they receive your email, which is why it’s so important to make it compelling. This method can include a ‘how to’. Once you’ve established a good relationship with an influencer, they will help you in promoting your brand within their community as well as outside. 3. It’s not about being a grammar snob – it’s about seeing if you’ve taken the time to actually carefully check your email. Read on to find out! Bloggers get a lot of “feature my cool online shop!” type requests, so it’s better to take some time to prepare before cold-emailing a blogger rather than burn bridges before they’re even made! If they’re. You’ve heard the term influencer outreach thousands of times before. You’ve found the perfect influencer to promote your eCommerce products. You can try again in a few weeks, maybe even months, but you don’t want to burn a possible bridge later by being a nuisance now. (Think about how well they work on you.) One of the key things we look for when identifying an influencer is the size of their following. Reach out directly! This should be enough to tell the influencer the three things they care about: 1. Who you are: (what is your brand/product?)2. Better to keep this short, simple, and to the point, and make your ask clear. The company is used by over 4,000 stores and 60,000 influencers. Bloggers have a lot to lose if their audience isn’t into it. To avoid this, limit your message to three or four sentences max. Approaching influencers can be a labor-intensive process. Get involved! An influencer uses content to promote your product - product placement, reviews, how tos, or testing. Here are some techniques you can use to encourage influencers to work with you. If you partner with the right influencers to promote your brand, you are likely to win the trust of their followers too. A great influencer company that can help you approach content creators about promoting your products is. Not only do influencer companies help to increase your chances of connecting with an influencer, but they can also be a huge help with all the unpleasant outreach. You can use the same structure for all of your emails, but tailoring that skeleton to each blogger by putting some meat on it (mentioning a post you loved or that you related to, that you went to the same school, etc.) Remember, no matter how chill a blogger you’re talking to seems, always keep things professional. While you don’t have to worry about crafting a great subject line for a DM, you do need to make the first few words of your message sound interesting. Showing that you’re actually interested in their content goes a long way. Ask them to spread the word about the event and to feel free to mention the names of guests too. I’m not gonna say that if I see a “you’re” used wrong or spelled “yuo’re”, I’m going to be less inclined to read your email…but if I see a “you’re” used wrong or spelled “yuo’re” I’m going to be less inclined to read your email (which is also great dating advice, #TheMoreYouKnow) It’s not about being a grammar snob – it’s about seeing if you’ve taken the time to actually carefully check your email. Why would the influencer be a great ambassador for your brand? You need to find the right influencer for what you are talking about. 2. Influencers are more apt to reply if they feel like you have a genuine interest and understanding of the content they post. Pro tip: When writing an email to an influencer, avoid adding any links in the body. But don’t be demanding. Personalize your email beyond just their name and company. Harsh truth: if someone reaches out to me and it seems like they haven’t taken the time to read my stuff, I’m less inclined to work with them. They’re sometimes easier to reach than the head honcho. Why would the influencer be a great ambassador for your brand?3. Every influencer is unique in some way, and they want to know that interested brands recognize what differentiates them. 3. But had I known that, I probably would have mentioned “If you’d like to pick some prints from our site, we will send them to you free of charge for the post so that you can get some great pictures!”. We’re just here to help you tell it. Influencer companies are great resources for brands that are looking to connect with influencers. For examples, if you own a soap company, start following Instagram hashtags like #soap #soapmaking etc. . The last thing you want is for your email to end up in an influencer’s … Macro vs Micro? TYING IT ALL UP: This is admittedly a little more personal than I would write to a typical blog, and probably as casual as I would feel comfortable getting in an outreach email. Here, a question could work well (eg. Moreover, don’t assume influencers and their managers won’t be able to identify a cut and pasted email when they see one. It should be simple and to the point. The post turned out great, they were thrilled to work with us and got some fun new prints out of it! I really enjoy your voice. This is admittedly a little more personal than I would write to a typical blog, and probably as casual as I would feel comfortable getting in an outreach email. A lot of super-influencers (influencers with over 1 million followers) include the email addresses of their PR managers/teams so they can vet potential opportunities on behalf of the influencer. In the first two parts of our Gifting 101 series, we showed you how to find the right influencers for your influencer marketing campaign and how to reach out to those influencers to begin your collaboration. Seek out and contact bloggers with the audience you’re trying to reach. You can almost think of your initial message to an influencer as a cold email. Don’t ask influencers to go to the store and get the item themselves if you aren’t 100 percent certain the item is available where they are. Being friendly and inviting. So, it’s normal to end up with a situation where the influencer actually has a genuine interest in your product and acts as a true advocate. Get engaged, not stalkery. Bloggers have a lot of emails to go through – this happens all the time. Lifehacker said, “one reason this wonderful idea [of emailing bloggers] isn’t working the way it was expected to is that while bloggers have something pretty valuable to offer marketers, marketers so far have had little to offer in return.” It’s great for you if a blogger features your Artist Shop! You need to offer something in return. We’re an artist community built on the power of helping each other succeed — if you’re reading this and have tips of your own to share, please let us know in the comments! Only after the influencer tried and loved your products is it appropriate to offer them a partnership. Not cool, and kind of shady! Every influencer is unique in some way, and they want to know that interested brands recognize what differentiates them. makes us feel special and. There’s hope! Keep it short, sweet, and about them]. As we stated earlier, many marketing and sales professionals make the mistake of sending emails that are way too long. When a reader sees a P.S. Then if they don’t, just to send a follow-up reminder email checking to see if they got your message. Here’s what you gotta do to know what you’re going to offer them, know what you want, to become familiar with the blog, and to get prepared. How to Message Influencers to Promote Your Products with InflueNex. You can offer them a gift after they’ve written about your product, but don’t bribe them to get them to write a positive post. Influencers will see the first few words of your DM in their inbox, so you want to make sure it grabs their attention and they read the message. A call to action: Finish your message with a call to action. Is that ok, and what would be your fee?" You’ll get a lot of non-responses. Share Content Even After the Event Otherwise, you’ll risk getting ignored by them. While you don’t have to worry about crafting a great subject line for a DM, you do need to make the first few words of your message sound interesting. ❹ List the benefits of being your brand ambassador. Make sure you communicate that you will share and tag influencers as an extra incentive. Now go forth into the wonderful world of email outreach! 5 Reasons to Use Twitch Influencers to Promote Your Brand or…, 8 Ways Influencers Can Make Money Streaming On Twitch, Top 5 Twitch Influencers to Follow and Learn From, Here’s How Much Money You Can Make as Twitch Influencer, 6 Epic Ways To Grow Your Twitch Channel & Become a…, What It Takes to Be a Travel Influencer: An Interview with @Stagedives, INFLUENCER LICKS TOILET SEAT FOR “CORONAVIRUS CHALLENGE”. If you give them the impression that you’re sending them a free gift, don’t surprise them quid-pro-quo demands to promote your product… By taking notice of the types of content the influencer posts on their social media streams, you will show that you’re keen on working with him or her. Mentioning a few posts you really like or that you like my writing style shows you’ve taken the time to get familiar with my blog, which means a lot! Just make sure to tailor your message to the influencer you’re sending it to. First of all, by sending influencers the same message, you’ll struggle to convey your understanding of their content and audience. If they’re laid back, pitch to them in a friendly way (while still keeping it professional). Promotion of product to the target audience; Moving on, you might ask ‘what exactly can they do for you’. I try to respond to everyone, even if it’s to say, “Thanks, but no thank you!”. Upleap Review (2020) – The Instagram Growth Agency, INFLUENCER MARKETING TRENDS AND STATS 2020. As we’ve already established, there’s a lot of competition in the inbox of a content creator. When they post about your products on social media, they can include the … For influencers that have not listed an email address for business related matters (or other inquiries), then it’s pretty safe to go ahead and send them a DM. Show what you know about them, such as mentioning a hobby you’… It means that “influencer” marketing isn’t everything, it’s a part of your story. And of course, there are plenty more types of templates as well as resources out there, like the following: Sources for this article and resources for YOU! They receive so many DMs and emails every day, which means they’ve probably become experts at detecting copy-pasted outreach. The length of your messages to influencers probably matters more than you think. It’s normal for brands/agencies to struggle to fit their whole message in a concise DM or email of 3 sentences. DM them a straightforward message, and ask an influencer something like: "Hi Johnny, I would like to pay you for promoting my ____ product. Featuring an influencer’s content on your brand’s social channels, website or advertisements is a great way for them to get some extra exposure, especially if your brand already has a large following. Reaching out to finance bloggers about your Artist Shop full of movie parody designs won’t do you much good. Now you’re trying to figure out how to approach that influencer in a way that will actually yield results. If there is no contact email address in their social media bio, do a quick search on Google to see if perhaps the influencer has included it on their website or on any of their other social media accounts. The advantage of working with these companies is that they already have a ton of existing connections in the industry. That way you will find people in your niche that you never knew existed. At the time for this email, I didn’t know we would be doing a DIY post, it evolved! Be careful not to consider blogger outreach as just an inexpensive alternative to traditional media marketing; online influencers should be regarded as professional partnerships. It’s that simple. For bigger blogs with a list of editors and content managers who run the site, try reaching out to a few of them first vs the head honcho. Transform Your Collections into Holiday Gift Guides. But others require a little detective work. Influencers are busy, so you want to make sure they/their sponsorships manager can read about your product, the intent of your email (eg list out the benefits of a partnership), and brand contact information in just a few sentences. They are particularly useful if you’re trying to reach out to influencers that have huge social media followings.By using an influencer company, you can increase your chances of connecting with the influencers you want to work with. I try to respond to everyone, even if it’s to say, “Thanks, but no thank you!”, If I get an email that seems like it was copy/pasted into an email to 12,000 other bloggers, I’ll usually delete it. For example, I reached out to the, Harsh truth: if someone reaches out to me and it seems like they haven’t taken the time to read my stuff, I’m less inclined to work with them. In order to increase your chances of getting a response from influencers, you want to ensure your message is concise. Some influencers prefer this approach as it keeps all their communications on one platform. It’s normal for brands/agencies to struggle to fit their whole message in a concise DM or email of 3 sentences. Sometimes, in order to understand how to do something the right way, you also need to pinpoint how you’re doing it incorrectly in the first place. Why would the influencer be a great ambassador for your brand? Sometimes bloggers are even open to people sliding into their DMs (but make sure they encourage that). If you have your sights set on working with a particular influencer, you have to be tactful with your messaging. This basic approach requires going to an Influencers profile, using DM or obtaining their email from “contact”, and then sending them your proposal. It takes time and effort. When a reader sees a P.S. “DEAR MADAM AND/OR SIR” or “Dear Ms./Mr.” is a little formal, especially when you’re not sure who will receive the email in a multiple blogger situation. Here, a question could work well (eg. You want your email/DM to have enough words so you can effectively convey your message, but you don’t want to send several paragraphs or use any ‘jargon’. If you’re struggling to get a reply from influencers you have messaged, consider whether or not you’re making any of the following three common mistakes that businesses tend to fall victim to. Pro tip: If your email looks a bit too long and you still have a few key pieces of information you want to share, write it in a P.S. With a micro influencer, you might get a few posts about your product, which might not be seen by all their followers. And it helps you understand their tone as well. in a message, chances are they will actually read it before the rest of the message. There is no outreach, there is "hiring." This is a trick that copywriters use all the time as a sales tactic. You can almost think of your initial message to an influencer as a cold email. Artist Shops provides the best and easiest platform for you to sell your art in your own customized online store for free. Bloggers have a, of emails to go through – this happens all the time. request a meeting). is almost always the first thing a person reads, which makes it a great place to put any important details you want to include. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. They easily may have missed or forgotten to respond to your email. Once you’ve established contact with the influencer and they’ve shown interest in your offerings, then you can get into the details with them. 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