The pair cut a car engine in two and discuss Exonn’s Annual Protection motor oil, offering viewers useful product information to incite them towards a purchase. Unbox Therapy, iJustine, etc.) For example: “This Instagram giveaway contest is our Holiday influencer campaign, where you and your followers can get to know our brand better through a minigame and free gifts.”. Most importantly, I want to make this post collaborative and call influencers to share their opinion and suggestions on how they like to be briefed as well as ask marketers and advertisers to share their ideas on what they think is important to include. Here’s a campaign brief template for you to use. Overall, your campaign brief should be clear and detailed so everyone is on the same page with what to expect. Let's collaborate on influencer marketing and social media stories. Product Background and Overview Share with the influencer details about the company, the product, and add relevant links. Collectively, the group maintains an astonishingly following of over 18 million subscribers. In the KPIs section of the brief, brands should clearly outline the goals they wish to achieve as a result of the influencer engagement. My friend @taza and I just figured out the fastest way to unload your cart! What Shouldn’t Be in an Influencer Brief? One of the essential steps of launching an influencer marketing campaign is to clearly communicate with your influencers about what you expect out of the campaign.. Be clear, to the point, and make the “ask.” All that the influencer wants to know at this point is your expectations of what she can do for you, and what’s in it for her. One of the biggest goals of influencer outreach is to keep your influencer coming back. Schedule cleaning with the Dyson Link app. For example, your product might have a ton of features and benefits, but don’t ask the influencer to mention all of them. 5 Must Have Clauses in Influencer Contract, Influencer Briefs that Inspire Engaging…, Unbox and showcase the product in front of the camera, Showcase the product at work for at least 60 seconds. By partnering with Paul, Walmart boosted positive brand sentiment among his audience of more than 16.2 million. The influencers involved range from a comedian to a stuntman, but common among all is the use of personal flair and inventiveness to showcase brands. [INFOGRAPHIC]. Provide a quick intro to your company. Enter the influencer campaign brief, a magical document that can drastically reduce your time spend by outlining every detail an influencer will need to know about your campaign. It typically plays out with brands reaching out to influencers to ask if they’re willing to promote one of their products or services – or vice versa… some influencers do outreach too! An influencer marketing brief is a document that you send influencers you want to work with. BEST INFLUENCER MARKETING BRIEF EXAMPLES. Grapevine Influencer Marketing Creative Brief Arm yourself with the Influencer Marketing Creative Brief Template and maximize creator collaborations in your influencer marketing campaigns. For example, you need to make sure you’re detailing whether you’re trying to sell or educate about a product, whether you’re driving people to your own website or social media pages, or if you want them to enter your competition or giveaway. Such strategies proved to be highly beneficial to an organization’s overall […] Arkansas based influencer CyreneQ created some of the campaign’s most engaging content and built excitement around the product’s launch by showcasing her journey from Arkansas to New York City. The Formation of Team PokerStars Pro Having a single influencer promoting your offer is great already, but the PokerStars brand went a step further and established an entire team of colorful personalities that represent their brand. Example email to an influencer: VOXI This step provides an exemplary email template for contacting a social media influencer, with reference to the VOXI campaign. 9. Next Games’ willingness to give Pons sufficient creative freedom culminated in a one-of-kind video that charms fans of, and viewers who have never seen the show. So here is a list of some of the best innovative examples of companies that nailed their influencer marketing campaigns and what you can learn from them. ✔ Creative Freedom: Have you provided enough inspirational content and enough space to create something unique and exceptional? Whichever KPI is your top priority, let the influencer know. About us About our Product Links 3. Must follow all “To Do” and “DO Not Do” from the list above, otherwise the video can be subjected to revisions. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. Related Post: How To Do Cause Marketing Right With Influencers: Tips, Examples & More, 30+ Instagram Case Studies From The World’s Biggest Brands, How To Avoid The 6 Biggest Influencer Marketing Blunders, Instagram Influencer Marketing Is Now A $1 Billion Dollar Industry [INFOGRAPHIC], The 9 Most Common Influencer Marketing Myths People Get Wrong, Case Study: How Parade Underwear Celebrates Social Causes with Nano-Influencers, The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More, The Top 10 Influencer Marketing Mistakes To Avoid. Depending on the influencer’s channel(… The following example was made using Canva’s free slide template. ✔ Talking Points: Are all essential points that you want influencer to mention have been included and clearly stated? Campaign Goal: 1-2 sentences describing the campaign and what you hope to accomplish Campaign Message: Specific information that the influencer should include in post captions Campaign Goal: Instagram influencer marketing campaign showing how Brand X empowers women to travel comfortably and effortlessly around the world. 2. To promote the release of its Note 7 smartphone Samsung collaborated with a group of Snapchat power users that included CyreneQ for both event marketing and sponsored Snapchat content. Though the word “Target” is never uttered in the video, the presence of a Target shopping cart and bags discreetly encourage followers to head to the store and make a purchase. Campaign Goals Describe the goals and objectives of the campaign. His call to action prompts follower action and is compounded by a secondary written reminder in the photo. In this post, I want to share an example of an influencer brief which, in my opinion, perfectly balances the two most important and opposite to each other criteria of a great brief - providing the influencer with room for creative freedom and simultaneously dictating exact directions on how to communicate the sponsored message. The sponsored video segment must start no later than at the 30th sec of your video and must last for at least 4 minutes. When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington. Mood board: To help influencers understand your requirements better, provide them with a mood board. Campaign Brief. When working with influencers on a commercial arrangement, it is a MUST to present a detailed and professional brief document that includes all the tasks, messaging, post examples and type of content to be produced to ensure you get the best from your influencer marketing campaign. The campaign resulted in 269 million public relations/social media/Influencer impressions, 216 influencer partner posts, 14.4 million social engagements, and more than 1 million votes. Campaign Objectives: To raise awareness around the new Dyson robot vacuum as well as briefly educate viewers on its benefits and selected features in the most authentic to your channel and audience way. Though the word “Target” is never uttered in the video, the presence of a Target shopping cart and bags discreetly encourage followers to head to the store and make a purchase. To advertise the release of its new The Walking Dead mobile game, Next Games partnered with an all-star cast of YouTubers including Anwar Jibawi, Hannah Stocking, Inanna Sarkis, Lele Pons, and Rudy Mancuso. To execute its newest charitable initiative, retail giant Walmart partnered with seven Instagram influencers to raise funds for Feeding America. For its #MeetAnOwner campaign Subaru solicited the help of three influencers specifically for their video expertise. #1: Daniel Wellington. 15+ years optimising some of Australia’s top brands. ✔ Story: Does it have enough background information to understand the purpose of the campaign and how does it fit into the bigger picture ? Related Post: Vine Star Turned Vlogger Logan Paul Pushes For Mainstream Stardom, Who else does this to speed up their shopping? The brand pledged to donate $0.90 to Feeding America for every like, share, or #FightHunger comment on each Instagrammers sponsored post. To demonstrate how major brands are partnering with influencers across social, here we’ve analyzed ten exemplary influencer marketing examples on Instagram and YouTube. Campaign goal – 1-2 sentences describing the influencer marketing campaign you’re launching and what you hope to accomplish; Campaign message – Specific information that the influencer should include in post captions Influencer will post said YouTube video on or before ______. The striking photo immediately draws viewers in and indirectly emphasizes BMW’s connection to luxury and exclusive events. It … Mention the following features in any order: Captures allergens, expels cleaner air than the air you breathe. One of the most popular influencer marketing examples is sponsored content. Brands of all types are using both to create authentic sponsored content with the help of influencers.