By now you should have already worked out how much you should charge for a sponsored post. What's more, understanding the fundamentals of pitching means you are more likely to win collaborations with the brands that you like the most. Your personal brand is everything. Just double-click the layer to change the color. No pressure. Quickly Customize. When it comes to creating a media kit, you can start a new project from scratch with Canva and use their various tools and features like images, shapes, graphic elements, fonts, and color palettes to design pages that represent you and your brand. Generally, if you want to calculate your average engagement rate for Instagram, you would divide the number of likes and comments by your follower count, which will give you a percentage. Make sure the company or brand you are pitching is a fantastic fit … Which brings me to point 2: the pitch. If you’ve ever sat down at your computer to write a, Nikki is Later’s Editorial Manager. Your Instagram engagement rate is automatically calculated for you! Now that you’ve done your research, you should have plenty of ideas on how you can creatively collaborate. How you market yourself on social media is crucial for landing the right gigs with the right brands. Influencer marketing pitch Simple Google Slides Templates ... Business Proposal Pitch Deck Presentation Templates. What influencer marketing do they have already? Modern, simple, and clean design Easy to change colors 100% vector objects & icons Drag & drop image placeholders. While follower count is important, brands are more interested in your Instagram engagement rate. Just fill out the form below to download the template: You’ll find that everything in the template is completely customizable — so you can include your own images, your fonts, and even a branded color palette. IF responses to your pitch … With the brand catalogue, influencers just like you can browse potential brand campaigns and reach out to them, completely free! Gigi Kovach is a part-time influencer with 13,500 Instagram followers. The round-up invite. Don’t forget that some brands may approach you and ask to see your media kit, so always aim to have an up to date file ready to share. For that reason, we’ve dedicated two pages in the Later influencer media kit template to your website and to your lead social profile! No math needed, and you can easily see which of your posts are performing the best in your feed and what kind of content resonates with your audience the best. Collaboration opportunities. The simpler and more straightforward the task, with obvious value exchange, the higher probability of success. If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! It’s super important to include information about your audience demographic; this is how brands will determine if your followers are the type of customers they want to be reaching. If you … You can then include a link to your ZINE media kit which automatically updates with your audience demographics, engagement rates, and sample content to strengthen your case. Available in (US) 8.5x11, (A4) 8.27x11.69. Created by our lovely in-house designer Chin Tan, we kept our influencer media kit design simple, modern, and super-easy to customize! Don’t have any testimonials on hand? Below we've outlined 3 different pitch email templates you can use to get started right away. Perhaps you can offer video content if you see they don’t post video that often, or maybe you’ve got amazing product flat lays! On the one hand, it’s positive: it... Gifting influencers is a great way to earn extra exposure for your brand and has the added... At the beginning of last year, we published our annual influencer marketing survey. Why? Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. Instantly Download Free Influencer Media Kit Template, Sample & Example in Microsoft Word (DOC), Adobe Photoshop (PSD), Apple Pages, Microsoft Publisher, Adobe Illustrator (AI) Format. You now have everything you need to create a killer Instagram influencer media kit and start approaching brands and businesses for partnerships. https://blog.zine.co/how-to-pitch-yourself-as-an-influencer-to-brands In just a few clicks, you can upload your logo, include social media campaign details, and provide your … Pitch Decks 16 slides. NOT. The idea behind this email is to refer to the journalist’s recent story, then … with Elena Sandor from Eat-Wear-Travel, she explains the importance of getting yourself out there. Builds familiarity with your prospect. When you reach out to brands by email make sure you are reaching out to an actual person as opposed to a team address e.g. Influencer marketing is a two-way street. Make use of any industry event you can to really grow your network. We teamed up with the experts at influencer marketing platform Fohr to deep dive into influencers’ behaviors and Instagram posts, and identify the global marketing trends that will shape Instagram in 2020, and beyond. Note: The color is set at 20% opacity. Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! We’ve provided image boxes to suit landscape, portrait, and even square photos, so you have every opportunity to show off your best shots! Brands and businesses are much more likely to appreciate an honest portrayal of your social stats. Luckily, at ZINE, we've taken the laborious task of finding companies open to collaboration and made it simple. ... Best slide, blue, business pitch… Then, in the email body - get straight to the point. Successful bloggers and influencers know how to pitch themselves. Nikki is Later’s Editorial Manager. I’ve used [BRAND] for over three years now and [REASON WHY YOU LIKE IT]. Is there an email of an actual person to contact. This kind of relationship can take several forms, including: contracting an influencer … Here are a few things to keep in mind when pitching to brands: Regardless of what your tone of voice is on your blog, you’re working on a business project together. While there’s no hard and fast rule on what stats to include in your influencer media kit, it’s a good idea to include your followers and engagement rate on Instagram, and for any of your other social platforms like Pinterest, Twitter, Facebook, and YouTube, you can include your followers, group members, or subscribers. You’ll also want to highlight the analytics for your best performing social platform, such as Instagram, Youtube, or both! It’s a clear, simple, and effective way to show who you’ve worked with and how you’ve worked with them. Think about ways that serve both your audiences and business goals. When it comes to creating your influencer media kit, you need to think about both the information you share and the design aesthetic. Remember your media kit will tell a story about you and your brand, so there’s no need to write a novel! 'marketing@brand.com'. Your images make a really big impact, so it’s important to only use your best photography for your media kit — no pixelated mobile shots here, please! Because it’s the best way to show off how serious you are about your work, your future partnerships, and what you can offer brands online. From graphics, blog post images, Instagram Stories, and much more, Canva is a really intuitive tool for graphic design newbies. Customizing your Influencer Contract Template is as easy as adding a filter to a selfie! I really loved your recent post … Use, by you or one client, in a single end product which end users are not charged for. So even if you have a small, but niche, engaged audience, you’ll still benefit from having a media kit! Position Yourself Differently. $25. and have Adobe Photoshop installed on your desktop. The reason why this is so important brands favour influencers who inspire and influence and will want to work with you again if your campaign has been successful. This is very similar to the curator pitch, at least, in that, you’re asking for … Why? Don’t forget to include a headshot or a photo of you so whoever is reading your influencer media kit can put a face to your name! The 3 Key Ingredients in a Successful Influencer Pitch When you are sending an email to an “influencer”, it really doesn’t matter what you’re asking them to do (write about your product, attend your event, share your post in social media) the same components of your pitch … This will help brands easily understand what you and your readership is interested in, and where your skills and creativity lies. Our Later media kit template is completely free and can be sent to your inbox in minutes! Brand pitch email template for experienced influencers and bloggers This template is similar to the previous one in terms of structure and content, however, it is more focused on previous collaborations … 3. You'll also want to include a call to action. Keep in mind that the goal isn’t to match a brand’s target audience 100% — but rather to find that intersection where your two audiences overlap. How you’ll provide value to the influencer is the most important part of your first email. Keep content short, sweet and to the point. Ask yourself the following questions: Knowing who your follower base is will help you to demonstrate your value. I'd also like to offer you free access to use the content and images within your own marketing material, whether that be for press releases, or public relations content. Required fields are marked *. Remember: great media pitches play on the ide… With conventional print readerships increasingly dwindling, and influencer reach growing daily, influencer advertising is absolutely here for the long haul, and in order to be taken seriously we need to show that we are skilled and knowledgeable professionals. Clearly states the purpose of getting in touch. Just like your Instagram bio, your influencer media kit bio is extremely important! If you’re on a paid plan with Later, you can cut out a lot of your calculation time! Your first task, unsurprisingly, is to determine which online bloggers … Watch a Full Preview of the Influencer Template Here. I'm looking to partner with a local hotel during my stay and thought yours would be great. When you have less brand partnership examples to share, it's crucial you keep this pitch short, sweet and to the point. I'm currently planning a trip to [LOCATION] on [DATE]. The more valuable you are to them. And that’s it! She’s worked in digital media in Dublin, London, and Sydney and loves nothing more than hitting “publish” on a new post. It’s common for brands to request a media kit from an influencer they want to work with, so not having one can actually lead to you missing out on partnerships and revenue. Influencer marketing shows no sign of slowing down, so now that you’re armed with your media kit, you’ll soon be working on opportunities and collaboration projects for the brands that you love. 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